In personality Ethic , How to " appear to be " rather than how to " actually be " .

According to Stephen Covey ,
Our first Energies should go to our own character development, which is often invisible to others, like the roots that sustain the great trees. As we cultivate the roots, we will begin to see the fruits."The relationship is illustrated with the tree. The leaves and branches are what people see first. Though image, techniques and skills can influence your outward success, the weight of real effectiveness lies in your character (The roots). The strength of the roots (Character) determine thee strength of the tree.